Holistic or sustainable marketing

Sustainability is nothing but creating products to meet human needs without affecting future generations That is with out exploiting nature and preserving it for future generations. It is a balance between Economy, Society and Environment.

Economic: 
Doing fair trade
Considering Workers right
Following Business ethics

Social:
Environmental justice
Local and global natural resources stewardship

Environmental:
Energy efficiency
Incentives to use natural resources properly

Zandu Pharmaceutical Works Ltd, an India-based pharmaceutical company, manufactures ayurvedic health promoting products, chemicals and cosmetics. Using approximately 200 medicinal plants and their extracts, Zandu produces a range of over 300 health promoting products. The products are manufactured at several plants across India. Their manufacturing plants are located at Mumbai and Dongari in Maharashtra, Vapi in Gujarat and Silvassa in Dadra & Nagar Haveli.  Their products include ghritas, medical oils, churna, quath, tablets and pills. 

Zandu balm is formulating products with ayurvedic formulas only such that encouraging natural products and natural care for health.