Friday, 26 September 2014

Segmenting, Targeting, Positioning



Zandu balm has positioned itself s the "peedahari" balm for nearly two decades now and this jingle has been an inseparable part of the brand

                               "Zandu balm Zandu balm peedhari balm Zandu balm"


Segmenting and Targeting :

Its target customers are people suffering from headache, bodypain, cold nasal congestion.



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