Marketers classify products as Durables and Non-durables and services. Zandu balm falls under the category of Non-durables. Non-durables are hte products which are consumed in few uses and are purchased frequently.
The product Hierachy is as folows
The need family
The product family
Product class
Product lihne
Product type
Item
In case of Zandu balm it is as follows respectively
Product levels - Customer hierachy
Core benefit provided by the product is Pain relief and that creates the basic product
The marketers prepare the expected product to cater to its customers. Zandu balm is formulatedas immediate pain relief balm.
To overcome the competition in the market they develop it into the augmented product. They made it in affordable prices and easily portable sizes to meet the demand of the customers.
All possible augmentations done will create a potential product for the market. Now they are struggling to come up with a new strategy to overcome the competetion from the pain relief sprays.
No comments:
Post a Comment