Branding

Zandu balm is a very strong brand over 100 years. It created loyal customer through its consistent branding. Even its packaging with green colour is a part of its branding to depict its ayurvedic nature

They didnt change the packaging color since 100 years because even a small change in its packaging will effect its branding image

This is its old form

In its new packaging

Other form of SKU's

This logo of zandu balm is same on all SKU's