Integrated marketing communications

Integrated marketing mix elemts are

Advertising

Sales promotiom:

Events & Expereinces:

Zandu balm endorsed ipl team Delhi dare devils as a part of its promotional campaign. Cricketers like sachin sehwag and other team members did promotions for the brand 

Public Relation & publicity

Zandu balm got publicity unexpextedly from the song "Munni badanam bui" from the film Dabangg. later it made Malaika arora as its brand amabssador nad started regional campaigns.

Interactive marketing: It released its advertisng posters online

Word of mouth marketing:

ZAndu balm has lot of word of mouth marketing. Because of its value proportions it earned many loyal customers who did advocacy to the brand.