Coustomer Value

Customers are the center point of modern organizational structure. The main objective of the company is to create value to customers profitably with its products/services.

Zandu balm is more perceived as a general day-to-day product than a pharmaceutical product by many of its customers. The value perceived by the customers is the difference between Total benefits and Total costs required to acquire it.

Benefits:

• Zandu balm is first in its category in the market. It has a 100 yrs of market history.
• It promises its customers immediate pain relief for headache, body pains, nasal congestion.
• As people started using it they started believing in its effective functioning and multipurpose usage as a pain relief balm, this got it huge word of mouth publicity.
• It became a very personal product later. People started using it not only as a pain relief balm but also as a stress reliever. Its effective and soothing smell is one of the reasons for it.

Costs:

• Zandu balm has a wide distribution network which made its acquiring costs less. It is available in most of the general stores, pharmacies, grocery stores etc.,
• Its attractive packaging and availability in small packages made it affordable to all types of people